![]() ![]() "We at Diamond truly admire Hidden City Games' dedication to creating great products," said Diamond's vice president of purchasing, Bill Schanes. "Diamond's experience in both the book trade and the comic book industry makes them an ideal match for Bella Sara." Adkison was also the driving force behind the trading-card phenomena Pokemon and Magic: The Gathering in the United States. Adkison, CEO of Hidden City Games, the company behind Bella Sara's successful debut in the United States. "Hidden City Games is thrilled to have Diamond's unsurpassed distribution muscle with book retailers behind the Bella Sara brand," said Peter D. These stores will join major retailers including Blockbuster, Kmart, Target, Toys "R" Us and Wal-Mart, as well as regional chains and toy, hobby and equestrian shops, which already carry the popular Bella Sara trading cards. The move will place Bella Sara cards, a Scandinavian phenomenon that launched successfully in the United States earlier this year, in more than 2,500 additional retail outlets.Ī photo accompanying this release is available at īella Sara cards will now be available in popular book retail outlets such as Borders, Waldenbooks, Barnes & Noble, Books-A-Million, Hastings, Ingram, Baker & Taylor and Indigo. and Canadian book retailers in Diamond's extensive distribution network. ![]() ![]() 28, 2007 (PRIME NEWSWIRE) - Diamond Book Distributors has been named the exclusive distributor of Bella Sara(tm) horse-themed trading cards for girls to all U.S. ![]()
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